An honest guide to running Meta ads yourself, hiring a freelancer or working with an agency, including the questions to ask and how We Are Border works. Running Meta Ads sits in an odd spot. It’s simple enough to start, with a few clicks and a card number, and complicated enough that plenty of people … Read more
Tempted by a Meta Ads course promising secret tactics? Here’s which popular advice holds up, which is exaggerated, and red flags to look for before you hand over money. Scroll social media for five minutes and you’ll meet them: The Meta Ads Gurus. Confident people in crisp white shirts, standing in front of rented sports … Read more
Should your Facebook and Instagram ads open quick in-app formS or send people to your website? Here’s how to choose, with a simple comparison table. Every Meta lead campaign hits the same fork in the road. When someone taps your ad, do they: A) fill in a quick form without leaving Facebook or Instagram, orB) … Read more
Getting leads but no customers? Learn the common reasons Facebook and Instagram leads turn out poor, with a symptom-by-symptom checklist and practical fixes. It’s a familiar story. The ads are running. Enquiries are coming in. The dashboard looks healthy. And yet the business owner is sitting at their desk muttering, “These leads are rubbish.” Nobody … Read more
Practical creative ideas for local service businesses, plus a monthly phone-filming routine that produces plenty of fresh, genuine ads without a film crew. Here’s a secret about ad creative for local businesses: nobody is expecting a Hollywood production. They’re hoping to spot a real person who understands their problem. A shaky-but-honest video from the owner … Read more
Meta Ads dashboard doesn’t always match what’s happening in your business. Learn how to measure your ads honestly, with a simple weekly dashboard you can download. Imagine asking a very enthusiastic salesperson how their month went. “Brilliant! Loads of interest!” Then you check the till. That’s roughly the relationship between Ads Manager and your business. … Read more
Leads, Messages, Calls or Awareness? How to Choose the Right Meta Ads Campaign Type Not sure whether to run lead, message, call or awareness campaigns? This decision guide helps local businesses pick the right option, with a simple flowchart and comparison table. Opening Ads Manager and seeing a list of campaign objectives can feel like … Read more
What the Meta Pixel and Conversions API do, why they matter for your ads, and a 10-minute checklist to see whether your tracking is working. Say “tracking” at a dinner party and watch people suddenly remember they need to refill their glass. It’s not the most exciting topic, but it might be the most important … Read more
Straight answers to the questions local business owners ask about Facebook and Instagram ads: cost, timing, boosting, rejections, tracking and who should own your ad account. If you’ve ever searched “do Facebook ads work?” at 11pm, you’ll know the internet’s answers range from “yes, instantly make a fortune!” to “no, they’re a scam!”. The truth … Read more
Struggling with Facebook or Instagram ads? The problem might not be your targeting. Learn how to build an offer people actually want to say yes to. Here’s a scene that plays out in businesses everywhere. The ads aren’t working. The owner (or their helpful nephew, or an agency) starts changing things. The audience gets tweaked. … Read more
