Straight answers to the questions local business owners ask about Facebook and Instagram ads: cost, timing, boosting, rejections, tracking and who should own your ad account. If you’ve ever searched “do Facebook ads work?” at 11pm, you’ll know the internet’s answers range from “yes, instantly make a fortune!” to “no, they’re a scam!”. The truth … Read more
Struggling with Facebook or Instagram ads? The problem might not be your targeting. Learn how to build an offer people actually want to say yes to. Here’s a scene that plays out in businesses everywhere. The ads aren’t working. The owner (or their helpful nephew, or an agency) starts changing things. The audience gets tweaked. … Read more
Learn how to work out what you can afford to pay for a lead or customer before running Facebook and Instagram ads, with a worked example and a free worksheet. Let’s start with a confession. Maths isn’t everyone’s favourite subject. But there’s a good chance this is the most valuable bit of arithmetic you’ll do … Read more
Social media advertising gives businesses an extraordinary ability to reach specific audiences. But better targeting doesn’t automatically produce better results. You can have the perfect audience, a beautifully designed advert and a healthy budget — and still generate very little business. Why? Because successful paid social isn’t just about targeting. It’s about the entire customer … Read more
