Meta Ads dashboard doesn’t always match what’s happening in your business. Learn how to measure your ads honestly, with a simple weekly dashboard you can download. Imagine asking a very enthusiastic salesperson how their month went. “Brilliant! Loads of interest!” Then you check the till. That’s roughly the relationship between Ads Manager and your business. … Read more
Leads, Messages, Calls or Awareness? How to Choose the Right Meta Ads Campaign Type Not sure whether to run lead, message, call or awareness campaigns? This decision guide helps local businesses pick the right option, with a simple flowchart and comparison table. Opening Ads Manager and seeing a list of campaign objectives can feel like … Read more
What the Meta Pixel and Conversions API do, why they matter for your ads, and a 10-minute checklist to see whether your tracking is working. Say “tracking” at a dinner party and watch people suddenly remember they need to refill their glass. It’s not the most exciting topic, but it might be the most important … Read more
Straight answers to the questions local business owners ask about Facebook and Instagram ads: cost, timing, boosting, rejections, tracking and who should own your ad account. If you’ve ever searched “do Facebook ads work?” at 11pm, you’ll know the internet’s answers range from “yes, instantly make a fortune!” to “no, they’re a scam!”. The truth … Read more
Struggling with Facebook or Instagram ads? The problem might not be your targeting. Learn how to build an offer people actually want to say yes to. Here’s a scene that plays out in businesses everywhere. The ads aren’t working. The owner (or their helpful nephew, or an agency) starts changing things. The audience gets tweaked. … Read more
Learn how to work out what you can afford to pay for a lead or customer before running Facebook and Instagram ads, with a worked example and a free worksheet. Let’s start with a confession. Maths isn’t everyone’s favourite subject. But there’s a good chance this is the most valuable bit of arithmetic you’ll do … Read more
Social media advertising gives businesses an extraordinary ability to reach specific audiences. But better targeting doesn’t automatically produce better results. You can have the perfect audience, a beautifully designed advert and a healthy budget — and still generate very little business. Why? Because successful paid social isn’t just about targeting. It’s about the entire customer … Read more
