What Is a Meta Ads Customer Worth? The Maths To Do Before You Spend a Pound on Ads

What Is a Meta Ads Customer Worth?

Learn how to work out what you can afford to pay for a lead or customer before running Facebook and Instagram ads, with a worked example and a free worksheet. Let’s start with a confession. Maths isn’t everyone’s favourite subject. But there’s a good chance this is the most valuable bit of arithmetic you’ll do … Read more

Meta Ads in 2026: What’s Changed and What It Means for Local Businesses

Meta Ads in 2026: What's Changed and What It Means for Local Businesses

If you last ran META ads, or FACEBOOK ADS, a few years ago, you may remember a world of tiny audiences, interest stacks and a lot of fiddling. You’d select “women aged 35 to 50 who like gardening and a particular brand of secateurs”, watch your cup of tea go cold, and hope. That world … Read more