If you last ran META ads, or FACEBOOK ADS, a few years ago, you may remember a world of tiny audiences, interest stacks and a lot of fiddling. You’d select “women aged 35 to 50 who like gardening and a particular brand of secateurs”, watch your cup of tea go cold, and hope. That world … Read more
Social media can be one of the most cost-effective marketing channels available to a small business. It can also become one of the biggest drains on time. Posting three times a week. Creating graphics. Making Reels. Responding to comments. Trying to understand algorithms. Looking at analytics. And then wondering: “Is any of this actually generating … Read more
Social media advertising gives businesses an extraordinary ability to reach specific audiences. But better targeting doesn’t automatically produce better results. You can have the perfect audience, a beautifully designed advert and a healthy budget — and still generate very little business. Why? Because successful paid social isn’t just about targeting. It’s about the entire customer … Read more
