Meta Ads dashboard doesn’t always match what’s happening in your business. Learn how to measure your ads honestly, with a simple weekly dashboard you can download. Imagine asking a very enthusiastic salesperson how their month went. “Brilliant! Loads of interest!” Then you check the till. That’s roughly the relationship between Ads Manager and your business. … Read more
Leads, Messages, Calls or Awareness? How to Choose the Right Meta Ads Campaign Type Not sure whether to run lead, message, call or awareness campaigns? This decision guide helps local businesses pick the right option, with a simple flowchart and comparison table. Opening Ads Manager and seeing a list of campaign objectives can feel like … Read more
What the Meta Pixel and Conversions API do, why they matter for your ads, and a 10-minute checklist to see whether your tracking is working. Say “tracking” at a dinner party and watch people suddenly remember they need to refill their glass. It’s not the most exciting topic, but it might be the most important … Read more
