Are you a small business owner looking to increase your social media engagement and connect with your target audience effectively? Social media has become an integral part of any business’s marketing goals, and boosting engagement…

Social media has revolutionised the way businesses reach their target audience. With millions of active users on various platforms, social media advertising offers immense opportunities to connect with potential customers and drive business growth. Here…

Looking to increase your Twitter engagement? If so, why? If engagement is your aim on Twitter, then this easy-to-follow guide provides actionable tips and SEO-optimised strategies to enhance your presence on Twitter and connect with…

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…

Creating a lead funnel is a valuable, but often overlooked, step for businesses that want to grow their customer base and increase revenue. A lead funnel is a marketing strategy that helps small businesses guide…

Meta, the parent company of Facebook, is stepping up its game by launching a new app called Threads, which is set to rival Twitter. The app, currently available for pre-order on the Apple App Store,…

Email marketing can be a powerful tool for small businesses looking to grow their customer base and increase revenue. By building an email contact list and crafting targeted campaigns, businesses can engage with their audience,…

We’ve all received those emails, often from businesses we’ve used before, whether after buying some trainers or after logging onto their internet.  Sometimes we just delete them. But sometimes we don’t. We find something of…

Content Marketing isn’t simply creating a blog or a video and tweeting out a link or pointing adverts towards it. Content Marketing is when brands create content that is an integral part of their marketing…

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…