Are you a small business owner looking to increase your social media engagement and connect with your target audience effectively? Social media has become an integral part of any business’s marketing goals, and boosting engagement…

Creating a lead funnel is a valuable, but often overlooked, step for businesses that want to grow their customer base and increase revenue. A lead funnel is a marketing strategy that helps small businesses guide…

Email marketing can be a powerful tool for small businesses looking to grow their customer base and increase revenue. By building an email contact list and crafting targeted campaigns, businesses can engage with their audience,…

We’ve all received those emails, often from businesses we’ve used before, whether after buying some trainers or after logging onto their internet.  Sometimes we just delete them. But sometimes we don’t. We find something of…

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like…

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective…

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent…

You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to…