Are you a small business owner looking to increase your social media engagement and connect with your target audience effectively? Social media has become an integral part of any business’s marketing goals, and boosting engagement…

Social media has revolutionised the way businesses reach their target audience. With millions of active users on various platforms, social media advertising offers immense opportunities to connect with potential customers and drive business growth. Here…

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…

Creating a lead funnel is a valuable, but often overlooked, step for businesses that want to grow their customer base and increase revenue. A lead funnel is a marketing strategy that helps small businesses guide…

When posting to your Facebook page, be it a business update, video, or picture post, you may well have spotted the large blue ‘BOOST POST’ button alongside your original post. While Boost Post is a…

Content Marketing isn’t simply creating a blog or a video and tweeting out a link or pointing adverts towards it. Content Marketing is when brands create content that is an integral part of their marketing…

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…

What actually is a Target Audience? In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach. It might be…

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…

Need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with some great pieces of advice to help give you a head start! Our Social Media top tips guide…