If you’re looking to increase interaction and social media engagement, you’ve got to give your audience something that inspires them or provokes conversation.

Give your audience something to be interested in by building relationships and interacting with them.

For many, social media engagement is key, and we all know how nice it feels when something we post gets a reply or a reaction. Respond to questions, ask questions, create a community of followers who are fascinated by the work you do, or the work of your brand.

Within Twitter, you can also create lists of people important in your realm, which will make it easier to find content to share and engage with. It may help, benefit or entertain your followers.

There are also many apps and systems that will allow you to ‘listen’ to the conversation on social media, even if you aren’t directly involved.

Customer relations is important to building relationships and improving social media engagement. Help out customers who ask questions (or make complaints) to show them that you care.

Other ways to increase social media engagement can be to start a conversation about something people might be interested in within your sector. It may not be directly related to selling your product, but try to think how you can help and build a trust with people you are hoping to perhaps convert into customers one day.

Promoting ‘brand enthusiasts’, people who enjoying using your products, can also be a good way to show how your brand is having a positive effect on others.

Keep an eye on relevant events or moments in time that could allow you to join in the conversation elsewhere and enjoy more social media engagement. You don’t always have to meet new friends in your own backyard.

Just make sure the content that you are sharing and interacting with is relevant to your industry and can help you within your network, and more importantly, help your audience and make them feel like you care.

If you need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with some great advice to help give you a head start!

Our Social Media top tips guide gives you advice on some of the key areas of consideration when running your company’s own social media channels.

From understanding your audience, to creating the right types of posts that will engage your followers and help promote your brand the way you want to. It’s a handy guide to help any social media manager.

Just download fill out the form and we’ll send you a link to this great free resource…

We Are Border is a digital marketing and social media management agency based on the Essex and Suffolk border near Colchester, aimed at help small companies and large promote their business online.

As we are a small social media company, we can combine our years of experience working in the social media, digital marketing and content industry with a personal approach that many other agencies and social media management companies cannot offer.

If you would like us to help your business or brand grow, contact Border Media here.